Episode 58: The four pillars of building a listing and referral-focused business

Welcome to the "If You List, You Last Podcast" with Bob Mangold, the Listing Coach. In this episode, Bob shares valuable insights on how real estate agents can pivot to become a listings-only business. He discusses the importance of focusing on sellers, identifies different potential listing sources, and provides strategies for effective communication.

Key Topics Covered:

• The four pillars of building a listing and referral-focused business.

• Targeting potential listing sources, including For Sale By Owners (FSBOs), canceled, and expired listings.

• Identifying ideal clients and market areas for efficiency.

• Crafting a compelling value proposition for sellers.

• Why you should never compromise on overpriced listings.

• The power of Home Boss in delivering value and results to clients.

• The importance of effective communication and role-playing in your approach.

• Avoiding the negotiation game on commission fees.

• Creating an avatar for your perfect listing client.

• Opportunities for listing agents in mid to large markets.If you're a real estate agent looking to take your career to the next level and focus on listings, this episode is a must-listen. Also, if you're interested in working directly with Bob in the real estate business, schedule a call at www.BrainstormWithBob.com.

Subscribe to the podcast and share it with fellow real estate professionals to help them succeed in their careers. Thank you for listening and for your continued support!

Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors

I’ve written a new book, that listeners can download for free!  The title of the book is: The BOSS...An AI Machine That Can Run Any Real Estate Business While The Agent Is Out Selling Homes. 

Who should read the book? Any agent that finds their marketing stops when they get busy, their database sits untouched, and follow-up depends on their memory. This guide shows how AI can keep the business-building work moving behind the scenes. Download it and see how experienced agents are using AI behind the scenes to earn more while working less!

You can grab it now at www.TheAIBossBlueprint.com