System — Homeboss Leads
Not a radius. Not a list five other agents are already calling. Your market.
You are not calling a list. You are calling people whose behavior says they are already in motion.
Most lead products sell you a hand-raise. Someone clicked something on a portal, and that same name is sold to four other agents in your market the same afternoon.
These start somewhere else entirely. They start with behavior — real online search and browsing activity, resolved to a household. Which pages a person visited, where those pages sit in a buying journey, and how often they came back to them.
That activity is scored against 300 billion behaviors, every hour, to produce two things that travel with every lead: an intent score, and the stage of the buying process the household is actually in.
So the question stops being whether somebody filled out a form. It becomes whether their behavior says they are moving — and how close they are to doing it.
How strong the signal is, as a number, so the strongest ones are obvious before you pick up the phone.
Not just how hot, but where they are — early research, active consideration, or close to a decision. The same score means something different at each stage.
Intent moves. The scoring runs hourly rather than stamping a number on a household once and letting it go stale.
Work the strongest first, or widen out when you want volume. The score and the stage are both yours to sort and filter on.
Which is not the same thing as leads where you actually work.
Know the number before you commit to anything.
You buy into a radius that has little to do with where you actually list homes. The leads arrive, and so do the five other agents who bought the same ones.
What you want to know before you spend anything is simpler than any of that: how many real sellers are there in the ZIP codes I work, and can I have them?
That is the only question Homeboss Leads answers first.
A short questionnaire about how you work and your top three ZIP code choices.
Before the call, your ZIP codes go in and we pull what is genuinely there — your market, not a sample.
A booked call where you see the lead volume in your own territory and decide from there.
If a ZIP you want is already taken, we sort it out on the call rather than selling the same territory twice.
The full process, the questionnaire and the booking link are on the Homeboss Leads site.