Title: How to Succeed Without Cold Calling - Episode 29
Welcome to Episode 29 of the "If You List You Last" podcast with Bob Mangold, the listing coach. In this episode, Bob discusses:
#### Previous Topics Recap
- The importance of planning your business according to your own goals, not just market trends.
- Encouragement to create a business plan and use mind mapping tools.
#### Upcoming Events
- Introduction of a new certified real estate asset advisor program.
- Invitation to join the Facebook real estate asset advisor group for live streams and discussions.
#### Main Topic: Succeeding Without Cold Calling
- Addressing the challenge of real estate agents who dislike cold calling.
- Five alternative strategies to build a successful real estate business without cold calling.
#### Strategies Discussed:
- Paid Lead Generation
- The changing landscape of buying leads due to new FTC guidelines.
- Benefits and costs associated with services like Zillow and Realtor.com.
- Door Knocking
- Effectiveness and real-life success stories.
- Open Houses
- How to maximize traffic and convert leads from open houses.
- Building a Social Media Brand
- Utilizing platforms like YouTube, Instagram, and TikTok to attract clients.
- Developing a Referral Network
- Building local, national, and global referral partnerships.
- Leveraging past clients and business service providers for consistent referrals.
#### Mortgage Market Update
- Analysis of recent durable goods numbers and their impact on the mortgage bond market.
- Insights on new home sales and the influence of inflation and deflation on interest rates.
#### Final Thoughts
- The importance of scripting and practicing conversations for success in real estate.
- Encouragement to develop a structured business plan and referral systems.
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