Podcast Episode 28: If You List You Last
#### Introduction
- Host: Bob Mangold, the Listing Coach
- Episode: 28 of the If You List You Last podcast
- Acknowledgements: Thanks for sharing, listening, and downloading
#### Recap from Last Week
- Topic: Setting the foundation for your business
- Focus: Developing the business you want, not dictated by the company or market
- Example: Leveraging eXp Realty’s global presence for work-vacations
#### Main Discussion
- Business and Life Integration:
- Plan business around your life
- Maximize tax-deductible opportunities during work-vacations
- Increasing Revenue:
- Focus on Listings:
- Listing agents vs. buyer agents: efficiency and profitability
- Strategy: 21 listings/year to make $250,000 with 210 hours of work
- Market Share:
- Becoming the "mayor" of your community
- Importance of putting pictures on signs
- Systematic Prospecting:
- Daily goal: Talk to 10 potential sellers or referral partners
- Building targeted databases
- Circle prospecting for open houses
- Leveraging Referral Partners:
- Building relationships with divorce attorneys, estate planners, etc.
- Adding 100 new people to your database monthly
- Marketing Strategies:
- Frequency of online presence
- Use of Facebook, Instagram, and Google Network ads
- Email campaigns: newsletters and hot deals
- Growing Revenue:
- Strategic partnerships and database hacking
- Acquiring real estate and agents for overrides
#### Mortgage Market Update
- Recent economic data: Inflation, Producer Price Index, CPI
- Current mortgage rates: ~7.5%
- Common misconceptions about conventional loans
- Importance of educating clients about loan options
- Economic trends: slowing economy, consumer spending down, delinquencies up
#### Consumer Insights
- Understanding inflation impacts: Housing and insurance costs
- Rent dynamics: Renewing leases vs. new leases
- Owner's Equivalent Rent and its impact on inflation statistics
#### Practical Tips for Agents
- Content Creation:
- Educating clients on loan types and market conditions
- Building expertise and gaining views
- Prospecting and Marketing:
- Systematic approach to contacting potential clients and referral partners
- Importance of consistent and frequent marketing efforts
#### Closing Remarks
- Invitation to join the Real Estate Asset Advisors Facebook group
- Announcements of upcoming training classes on Facebook Live or YouTube Live
- Encouragement to download Bob's book for more detailed strategies
- Reminder: If you list, you last and make more money
#### Call to Action
- Engage with the podcast community
- Implement discussed strategies to grow your real estate business
- Plan and systematize your business for consistent and recurring revenue
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